Your Lead Generation Machine
WEB SITES & WEB APPS
Digital Experience is a proxy. It shows customers who you are and what it’s like to buy from you.
What does your website say about your brand? More importantly, how does it direct them to goods or services they are actively considering to purchase? And are you actively turning them into qualified leads?
22% of readers of this page become qualified leads, qualified as interested in Websites and Web Applications.
Do you want the same for your business?
Turn your website into an active lead generating machine
Avg. Qualified Leads
Avg. Sales Conversion
Basic
A basic site provides simple contact information, such as an email, phone number, and form. It requires the customer to initiate engagement with you.
On the back end, it does very little to help you track users. The customer owns the purchase dialogue and clues that indicate where they are in their purchase journey and where your product or service sit are entirely ignored.
Passive?
A passive sites still requires the customer to initiate contact, but it has numerous channels of engagement: such as live chat and strategically placed contact forms, inviting the user to learn more about an area of interest.
Passive websites tell users stories about services, products or solutions to stories they may have; but still put the burden on the user to reach out with limited tools to qualify their interest level or determine where they are in their purchase journey.
Active?
An active site has numerous engagement channels, such as live chat, contact forms, blogs, downloadable content, and social media. It also tracks what a user is doing on your website to qualify their interest.
For B2B customers, you can turn IP addresses into information about the companies that are visiting your website. Using tools like LinkedIn marketing, you can put your product or service front-and-center targeting key decision makers or people at the advisor to key decision maker level.
Over time you can use big data analytics to identify users that are close to making a purchase decision versus those just window shopping.
Filtering out the window shoppers, you can now advertise directly to users close to converting on platforms like Facebook and Instagram.
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Sampling over 20 Appetite customers, we sent and verified questionnaires to our customer through several stages of delivery.
We asked them to share their current leads/conversion rates before the engagement and several months after the engagement.
Customers were selected across various time periods and we classified their post-delivery website as passive or active based on the current website that was available when the questionnaire was sent, using our data what we knew about the work that was delivered.
From our blog
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Frequently Asked Questions
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We select our solutions based on a number of factors, including: goals, timelines, budgets, strategy. In our discovery meeting, we will dive deeper in these matters to make sure we build you the right thing at the right price.
Our solutions can be built in: Squarespace, Wordpress, React, Vue, Angular, Drupal, Node.JS, Django, ASP.NET, Spring Boot, PostgreSQL, MySQL, and more.
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We can have you up and running in five full business days.
3 product/service pages
1 home page
1 contact page
1 about page
Total cost AUD 1,100 inc. GST + annual hosting costs.
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Using engagement, we can work backwards. Who buys our products/services? Where do they come in from (facebook, linkedin, youtube etc)? What age are they? What income category? What job do they work?
Capturing this information, we can target would-be customers.
We can enable you with solutions to capture more leads, directly advertise to them, increase your sales conversions, and evaluate whether your campaign netted a ROI.